| You've built your PodCast/Blog property | | | | total success?The answer can better help you |
| (website).Fantastic!The next honest question | | | | hone in on your online marketing, podcasting |
| to ask yourself is...Once you get your | | | | and blogging efforts.5. Send Out An Email |
| audience's attention, how can you keep them | | | | Ezine (Online Newsletter)This popular |
| coming back?Make your PodCast/Blog creative, | | | | promotional tactic is an effective one. Don't |
| informative and dynamic!Articles and other | | | | expect to build a list of thousands of |
| timely and "on-point" content published on | | | | subscribers, but focus instead on building a |
| your site should be relevant, interesting, | | | | high quality list of targeted readers. When |
| and well written, well spoken and easy to | | | | sending an e-mail newsletter, keep it short, |
| understand.Unique content will also give your | | | | informative. Company promotions are expected, |
| site a greater chance of reaching your | | | | but don't overdo it. The free list management |
| intended targeted audience through higher | | | | tools and reporting tools at America Web |
| search engine placement.Here are seven ways | | | | Works can help make your newsletter a |
| to keep listeners and readers coming back for | | | | success.6. Seek Out & Join Targeted Email |
| more.1. Run Short-Term SpecialsInternet | | | | GroupsIf you have the time, participating in |
| users love bargains and deals, and sales are | | | | a targeted email list is a great way to |
| a sure way to capture their attention time | | | | connect with potential listeners and readers. |
| and again. You might enact short sales | | | | The object is to keep your "brand" at the top |
| periods to motivate people to take | | | | of their mind.An email list is a community of |
| action?Giving them six months to make a final | | | | subscribers who are interested in a |
| decision may just help them avoid making that | | | | particular topic, and may exchange between 1 |
| decision at all.Let your audience know that | | | | to 100 email letters daily.Participation in |
| the products/services on special are always | | | | an email group works best when you reach out |
| changing (dynamic) to encourage them to visit | | | | to a niche' market. For example, the owner |
| your site often. Keep your site "dynamic"! | | | | of a computer store might join a mailing list |
| Ever-changing and perpetually evolving.Try | | | | for computer owners. By participating as an |
| getting creative with your specials. For | | | | expert, the store owner is able to promote |
| example, consider giving away a free token | | | | his business to a community of prospective |
| product or service rather than bopping them | | | | clients.Note: When participating in any email |
| over the head with a direct discount.2. | | | | list(s), keep the content of your email |
| Piggyback On Topics And TrendsInternet | | | | non-promotional, while using your special |
| travelers often look online to learn more | | | | "signature fine" (which should always be |
| about interesting topics in the news.Creating | | | | placed just below your email "closing" |
| a link between your PodCast/Blog/Business | | | | salutation) to provide a brief promotional |
| model and a hot new's story can be a | | | | message.For example:For the best computer |
| essential way to attract listeners and | | | | services in the entire universe... Visit: |
| readers to your Web world.This is a common | | | | Get To Know your AudienceAn solid |
| tactic used often by public relations firms | | | | understanding of the needs and goals of your |
| to obtain media coverage for their clients, | | | | audience is the best way to ensure that your |
| and could work equally well for you.For | | | | marketing efforts are maximized.Statistics |
| example, following a significant court | | | | and tracking reports will help you gauge the |
| ruling, an attorney could write an article or | | | | interests of visitors to your Web site, which |
| be a guest expert for your PodCast/Blog about | | | | is a good reason to utilize a site-traffic |
| the impact the ruling might have on your | | | | analysis tool.Web site usage statistics will |
| listeners/readers.3. Update Information | | | | help you understand how people come to your |
| Frequently. Provide Dynamic ContentWhy would | | | | site, and what they do once they have |
| a Web traveler want to return to a Web site | | | | arrived. Are they finding what they want, or |
| that rarely changes? Keeping your | | | | do certain pages on your site trigger them to |
| information up-to-date and even | | | | leave?Happy PodCast Marketing!About Tony |
| up-to-the-minute sends a more defined message | | | | Marino, Ph.D., MarketingDr. Tony Marino is |
| to visitors that your PodCast/Blog/Business | | | | not only the CEO of America Web Works ( he is |
| model is serious about doing business.4. | | | | also host of the PodCast Radio Show ( ), the |
| Conduct Contests & GiveawaysThis is a great | | | | Founder of the the International |
| way to get visitors excited about your Web | | | | ePublisher's Association, Christian Times |
| site and what you do. Consider asking users | | | | eBusiness Newsletter and the author of the |
| for (input) feedback, so that your contest | | | | ePublishing Master's Course at: |
| can double as a market research tool.Keep in | | | | Additionally, he holds Email Compliance |
| mind that prizes and awards need not to be | | | | Officer status for many of today's leading |
| extravagant, but should be exude fun and be | | | | Network Marketing companies.He has also |
| in direct correlation with your intended | | | | worked with the likes of legendary Direct |
| target market.As an added bonus:You can ask | | | | Marketers Ted Nicholas and Gary Halbert. |
| entrants whether or not they would like to be | | | | Best-Selling Authors, Harvey McKay, Jack |
| notified of any special news and/or | | | | Canfield and Mark Victor Hansen. ABC |
| information when they initially enter your | | | | Television's, Jimmie Kimmel and NBC's, Carson |
| contest.Note: Be sure to protect yourself | | | | Daly. Online Marketers, Dale Calvert and Jay |
| legally. Please ensure that you are | | | | Abraham just to name a few. His offices are |
| following any and all federal and/or state | | | | location in Portland and Los Angeles and he'd |
| regulations that may govern this type of | | | | love to hear from you anytime! |
| special promotion.Was the contest you ran a | | | | |