7 Ways To Keep Listeners And Readers Coming Back To Your Podcast

You've built your PodCast/Blog propertyspecial promotion.Was the contest you ran a total
(website).Fantastic!The next honest question to asksuccess?The answer can better help you hone in on
yourself is...Once you get your audience's attention,your online marketing, podcasting and blogging efforts.5.
how can you keep them coming back?Make yourSend Out An Email Ezine (Online Newsletter)This
PodCast/Blog creative, informative andpopular promotional tactic is an effective one. Don't
dynamic!Articles and other timely and "on-point"expect to build a list of thousands of subscribers, but
content published on your site should be relevant,focus instead on building a high quality list of targeted
interesting, and well written, well spoken and easy toreaders. When sending an e-mail newsletter, keep it
understand.Unique content will also give your site ashort, informative. Company promotions are expected,
greater chance of reaching your intended targetedbut don't overdo it. The free list management tools and
audience through higher search engine placement.Herereporting tools at America Web Works can help make
are seven ways to keep listeners and readers comingyour newsletter a success.6. Seek Out & Join
back for more.1. Run Short-Term SpecialsInternetTargeted Email GroupsIf you have the time,
users love bargains and deals, and sales are a sureparticipating in a targeted email list is a great way to
way to capture their attention time and again. Youconnect with potential listeners and readers. The
might enact short sales periods to motivate people toobject is to keep your "brand" at the top of their
take action?Giving them six months to make a finalmind.An email list is a community of subscribers who
decision may just help them avoid making that decisionare interested in a particular topic, and may exchange
at all.Let your audience know that the productsbetween 1 to 100 email letters daily.Participation in an
services on special are always changing (dynamic) toemail group works best when you reach out to a
encourage them to visit your site often. Keep your siteniche' market. For example, the owner of a computer
"dynamic"! Ever-changing and perpetually evolving.Trystore might join a mailing list for computer owners. By
getting creative with your specials. For example,participating as an expert, the store owner is able to
consider giving away a free token product or servicepromote his business to a community of prospective
rather than bopping them over the head with a directclients.Note: When participating in any email list(s), keep
discount.2. Piggyback On Topics And TrendsInternetthe content of your email non-promotional, while using
travelers often look online to learn more aboutyour special "signature fine" (which should always be
interesting topics in the news.Creating a link betweenplaced just below your email "closing" salutation) to
your PodCast/Blog/Business model and a hot new'sprovide a brief promotional message.For example:For
story can be a essential way to attract listeners andthe best computer services in the entire universe... Visit:
readers to your Web world.This is a common tacticGet To Know your AudienceAn solid understanding of
used often by public relations firms to obtain mediathe needs and goals of your audience is the best way
coverage for their clients, and could work equally wellto ensure that your marketing efforts are
for you.For example, following a significant court ruling,maximized.Statistics and tracking reports will help you
an attorney could write an article or be a guest expertgauge the interests of visitors to your Web site, which
for your PodCast/Blog about the impact the rulingis a good reason to utilize a site-traffic analysis
might have on your listeners/readers.3. Updatetool.Web site usage statistics will help you understand
Information Frequently. Provide Dynamic ContentWhyhow people come to your site, and what they do once
would a Web traveler want to return to a Web sitethey have arrived. Are they finding what they want, or
that rarely changes? Keeping your informationdo certain pages on your site trigger them to
up-to-date and even up-to-the-minute sends a moreleave?Happy PodCast Marketing!About Tony Marino,
defined message to visitors that your PodCast/BlogPh.D., MarketingDr. Tony Marino is not only the CEO of
Business model is serious about doing business.4.America Web Works ( he is also host of the PodCast
Conduct Contests & GiveawaysThis is a great wayRadio Show ( ), the Founder of the the International
to get visitors excited about your Web site and whatePublisher's Association, Christian Times eBusiness
you do. Consider asking users for (input) feedback, soNewsletter and the author of the ePublishing Master's
that your contest can double as a market researchCourse at: Additionally, he holds Email Compliance
tool.Keep in mind that prizes and awards need not toOfficer status for many of today's leading Network
be extravagant, but should be exude fun and be inMarketing companies.He has also worked with the
direct correlation with your intended target market.Aslikes of legendary Direct Marketers Ted Nicholas and
an added bonus:You can ask entrants whether or notGary Halbert. Best-Selling Authors, Harvey McKay,
they would like to be notified of any special news andJack Canfield and Mark Victor Hansen. ABC
or information when they initially enter yourTelevision's, Jimmie Kimmel and NBC's, Carson Daly.
contest.Note: Be sure to protect yourself legally. PleaseOnline Marketers, Dale Calvert and Jay Abraham just
ensure that you are following any and all federal andto name a few. His offices are location in Portland and
or state regulations that may govern this type ofLos Angeles and he'd love to hear from you anytime!