| When you pay for advertising, whether it's | | | | of statistics foranalyzing the success of |
| buying a solo ad to alarge opt-in list or | | | | each campaign. It's fully automated,works |
| pay-per-click search engines, your | | | | around the clock and offers all the vital |
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| | | | Now that they've been to your website, the |
| The downside to paid advertising, is that it | | | | trick is to keep themcoming back. That's why |
| costs money. Plus,not all paid advertising is | | | | you MUST have an opt-in mailing list. |
| quality advertising. A good exampleof low | | | | |
| quality, paid advertising are the so-called | | | | With your own opt-in list, you can |
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| | | | sequential autoresponders to follow-up with |
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| hundreds of junk emails that no one reads. | | | | subscriber list. |
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| | | | You set how many emails to send, and how many |
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| doing it. You'll just make a lotmore if you | | | | |
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| the drain. | | | | emails, so you cansend as many as you want |
| | | | for months or even years! |
| When you know where your visitors are coming | | | | |
| from, then you canstop paying for useless | | | | Remember, your subscriber list is your |
| advertising and concentrate your effortson | | | | life-blood in marketing. |
| effective advertising. For example, I placed | | | | |
| an ad in tendifferent ezines and tracked the | | | | They are the loyal ones who trust you and |
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| responses and spent my advertising dollarsin | | | | |
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