| I am making two assumptions here. First,
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| | to do some marketing. Your magazine site
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| that you're a writer and second that you
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| | or sales site has to be something that
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| are at least vaguely or theoretically
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| | interests people. You need customers!
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| interested in making money as a writer
| |
| | If you choose advertising as your
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| online. So what do you do next?
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| | business model, you need to be sure there
|
| It's important first to understand
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| | are advertisers in your niche. To be sure
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| business models.
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| | there are advertisers, you need to pick
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| So many writers are reluctant to think of
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| | site topics that relate well to something
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| writing as anything but a noble art. It's
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| | that people buy online. You could do a
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| really a business, or at least it can be.
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| | site about why you love Fred Astaire but
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| Remember this: artists starve and
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| | there are not that many advertisers with
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| business people get rich. Think of your
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| | Fred-Astaire-related merchandise. That
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| writing as a business. So think of your
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| | would be tough to market.
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| writing as a business if that's how you
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| | But you could do a site about air
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| want it to support you.
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| | purifiers and clean air and allergies.
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| Online, writers have two main ways to
| |
| | There would likely be dozens of
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| make money, with plenty of variations in
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| | advertisers for related products and
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| between.
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| | services and these are things that are
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| The first way is to build a blog or
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| | frequently sold online.
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| website and try to monetize it. The
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| | If you want to sell an information
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| easiest way to monetize a website is to
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| | product, such as an ebook, you need to be
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| think of your website as a magazine and
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| | sure that there are people who want that
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| sell advertising space.
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| | information. There are lots of ways to
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| It's basically the magazine model taken
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| | research this, but it basically involves
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| into cyberspace. Your website targets a
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| | supply and demand. Does anyone care about
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| specific demographic. Advertisers want to
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| | your topic? Here's a hint: if it's about
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| be where the customers are. In the print
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| | making money, dieting, self-improvement,
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| world, you would have to find
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| | investments, love and dating, home
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| advertisers, sell space, and then get
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| | improvement or spirituality, answer is
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| their art work (or help produce it for
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| | probably yes.
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| them) to get into print.
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| | The second step in both models is to get
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| Online publishing is way easier. You can
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| | traffic, that is, people coming to your
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| sign up with advertising programs through
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| | site(s). This is a whole subject unto
|
| Google, Yahoo, or other services and just
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| | itself. There are several proven ways to
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| set aside some space on your website. The
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| | accomplish this and a few more unproven
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| search engine finds the appropriate ads,
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| | ways, but all of them are going to cost
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| plugs them in automatically, and pays you
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| | you something. You can get traffic by
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| when somebody clicks on them. It's as
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| | investing time or money or both. Are they
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| easy as it gets.
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| | tricks to getting traffic? You bet. But
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| Now I would be disingenuous to say that
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| | there's also a lot of plain old-fashioned
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| you can easily become a millionaire
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| | work.
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| overnight with this method. That's just
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| | Beyond that, you need to know the
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| the principle and there are a lot of
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| | mechanics of your online business
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| pitfalls. What I just described is the
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| | (building and maintaining a site) and
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| general business model.
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| | pricing.
|
| Another way to make money online is to
| |
| | It's not easy, but it's not all that
|
| sell something yourself. You can sell
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| | hard, either. But now for the really good
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| physical product, but you can also sell
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| | news.
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| digital products (ebooks) or membership
| |
| | If you decide to venture into this kind
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| to a website. In this case, you publish
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| | of business, you will be in complete
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| a book or sell a product; you market
| |
| | control of your business. You have no
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| yourself, get customers, sell product,
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| | censors, no editors, no review committee.
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| deliver product, and handle customer
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| | You don't have to change the wording to
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| service all online.
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| | please somebody else. You can write as
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| Those are the two main models. They
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| | much as you want. You can allow your
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| actually don't mix well. Here's why. If
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| | personality to shine through!
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| you go the magazine model, you have ads
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| | If you do this, you get to keep all of
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| on your site. You only get paid when
| |
| | the money. Now if you set up business
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| somebody clicks on the ad. You are
| |
| | deals where you buy services or have a
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| essentially trying to get people to click
| |
| | partner, obviously, you have to share
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| OFF your site. If you're selling
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| | with them. But you own the business and
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| something on that site, you don't want
| |
| | if it takes off, the profits are yours.
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| them to leave. While both of these models
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| | Last but not least, it's fun. You'll be
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| work and work quite well, don't mix them.
| |
| | on the cutting edge of a revolutionary
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| They don't work together.
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| | new way of writing for a living.
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| There are some pitfalls. First, you have
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|
