A Rolex is Forever And Ever - 2008 Update

Timeless Thingsalready stopped reading. Those who are interested in
This is what I said last year: "You've secretly covetedthe origin of things will appreciate some Rolex lore.
your friend's Rolex for years but think you can't affordAccording to Stuart Jefferson, an American dealer in
to own one. I'll bet financial expert Suze Orman wouldpre-owned Rolex timepieces, German born Hans
agree with me that with regular savings from yourWilsdorf created Rolex in Switzerland in 1908. Wilsdorf
paycheck each month, and dining out a little less eachclaimed the brand name had no meaning whatsoever.
week, you could own an affordable pre-owned man'sBut by 1926 he had made the reliable little movement
or lady's Rolex to last your lifetime and the next." Inwaterproof. One day, frustrated by not being able to
today's market, I'm still saying it.open an oyster, he called his new creation the Oyster.
With timepieces like Patek Philippe, Jaeger-LeCoultre,The Movement Behind the Genius
Cartier, Tourneau or Rolex, pre-owned doesn't meanAt the time of Charles Lindbergh's historic flight across
Barbara Streisand's "Second Hand Rose, Secondthe Atlantic in 1927, the market-wise Wilsdorf hired
Hand Clothes" metaphor. Pre-owned meansEnglish Channel swimmer Mercedes Glietz to wear his
somebody owned it and traded it in for a different ornew waterproof Rolex Oyster. After swimming over
more expensive model. Often the "pre-owned" watch15 hours, the lady was exhausted while the watch
will have never been worn.kept on ticking-accurately and on time. Lindbergh, Glietz
Owning a pre-owned Rolex is like having a vintageand the Oyster had made history and world headlines.
automobile that is meticulously cared for. It won't loseThat Devil is still in The Details
its value, and most probably will increase over theUnless you do the research, you will be scammed
years, depending on the model. Forgive the clichéonline and off. You can buy Rolex knockoffs that will
but Rolex really is the gift that keeps on giving. In factlook authentic, but you won't know the difference
there is a huge market for pre-owned high-endunless you do your homework.
timepieces ranging in price from five and six figures toFor example, a Rolex made prior to the mid-1990s will
affordable models for middle class watch lovers orhave tiny holes on the sides where the bracelet
collectors who are still members of the shrinking middleattaches to the case. From 1995 onward they are
class.called "no holes case" models and cost more, a minor
What You Should Knowdetail but a break point in pricing. Many people order
A pre-owned original Rolex must carry a certifiedcustom models that have pearl faces, diamonds or
warranty with factory model and serial numbers. Inother expensive add-ons. An important point because
mint condition including the bracelet, it should lookcustom models cannot be warranted unless they
pristine when you open the box. No, I don't sell them. Icome directly from the factory.
have a passion for all kinds of timepieces from vintageA factory original will guarantee no "after market"
to the present and love prowling for them. When yourparts. Depending on date of manufacture some original
automatic, Swiss-made Datejust Oyster Perpetualmodels will have the serial number between the lugs,
needs a bath, it can take one with you in warm soapyor a sticker on the back of the case. They come in
water or join you for a swim. On her honeymoon, astainless steel, 14k and 18k gold and a combination of
friend of mine wouldn't part with her wedding gift; sheboth. There's so much more to know about Rolex, but
took everything off except her Rolex.I'll leave the rest to you for "somewhere in time and
The Genius Behind the Movementthe Internet.
If you don't give a rat's tail about this subject you've