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Article #120: It Could Happen To You - Part 2

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3. KNOW YOUR RIGHTS "the person's offer to transfer, sell, or
=> Domain Name Registrations Generally otherwise assign the domainname to the
As a general rule, you can register any mark owner or any third party for
domain name that is notalready registered financial gain withouthaving used, or
(subject to trademark considerations having an intent to use, the domain name
discussedbelow). If your domain name is in thebona fide offering of any goods or
sufficiently distinctive, for services, or the person's priorconduct
example,jtdbizopps.com, the bit before indicating a pattern of such conduct."
the .com may also be a common A common problem is identifying the
lawtrademark (unless, of course, it's culprit. In Jan Tallent-
registered and then it's a Dandridge's case, for example, the only
registeredtrademark). If you DO have a information about theperpetrator
distinctive domain name, then Registrant:
thediscussion in the next section applies Dave Web (JTDBIZOPPS-COM-DOM)
to you. Buy This Domain
If you don't have a distinctive domain 5 Tpagrichnery St ., # 33
name, however, and by this Yerevan, Armenia 375010
I mean a name that is "descriptive" or in AM
general usage, for example, 208.978.3555
"home-business.com", then this name will Call me skeptical, but somehow I doubt
be neither a common lawtrademark nor a that's a real name andaddress.
registrable trademark. Fortunately, the Act has anticipated this
In this case, once you've lost your problem:
domain name registration,you are, not to "The owner of a mark may file an in rem
put too fine a point on it, screwed. You civil action againsta domain name [an "in
don't havemuch in the way of recourse rem" proceeding is an action against
other than for the "generic" legalavenues thething rather than against a defendant
which may well be too expensive for you - in this context, it meansthat the court
to pursue. can make an order in relation to the
These avenues are discussed below. domain nameitself rather than against
=> Domain Names and Trademarks Dave Web personally such as orderinghim
On the other hand, if you have a to surrender the domain name] ... ".
distinctive domain name (i.e.,one that is And as for remedies, assuming you are
not in common usage), then that name is able to identify yourparticular scumbag,
alsolikely to be a common law trademark these include injunctions and damages
(unless, as stated above,you've (either actual or, in a case where your
registered it, in which case it's a individual name is atissue, statutory
registered trademark. damages of between $1,000 and $100,000per
And, if you do have a common law domain name).
trademark, I would recommendthat you => Generic Legal Avenues
register it. Registration can only Whether or not you can pursue an action
strengthen yourposition.) under the Act, thereare a number of legal
The law generally sides with the avenues open to anyone in Jan'ssituation
pre-existing trademark ownerover the (and by that, I mean, someone who is
domain name holder. In addition, the U.S. using thedomain name to point to a site
hasenacted the federal that damages your reputation).
Anti-Cybersquatting Consumer Protection First off, let's recognize this practice
Act (the "Act"). Under the Act, you can for what it is. Extortion.
sue a cybersquatter toget back your Pure and simple. It's a crime. So is
domain name and sometimes damages to criminal defamation.
boot. Write a strongly worded cease and desist
So, what's actionable under the Act? letter to the offender,threatening to
Here's an extract fromthe Act itself: report them to the District Attorney and
"A person shall be liable in a civil or thepolice and the Federal Trade
action by the owner of a mark,including a Commission as well as institutinga civil
personal name which is protected as a suit. You are more likely to get a result
mark ... if,without regard to the goods if the letter comesfrom your attorney.
or services of the parties, that person If the offender doesn't comply, report
­ them. As for what actionwill be taken,
(i) has a bad faith intent to profit from your guess is as good as mine but at
that mark ...; and least you'vedone what you can.
(ii) registers, traffics in, or uses a If you have the resources to do so, you
domain name that ­ can also bring civilproceedings against
(I) in the case of a mark that is the offender on the same grounds.
distinctive at the time of registrationof Theconduct in question is egregious
the domain name, is identical or enough that you may well getpunitive
confusingly similar to that mark; damages awarded in your favor.
(II) in the case of a famous mark that is Finally, and I HATE to even suggest this,
famous at the time ofregistration of the the most cost-effectiveoption of all may
domain name, is identical or confusingly be to pay what is demanded. That at least
similarto or dilutive of that mark; or getsthe domain name back under YOUR
(III) is a [registered] trademark ..." control where it belongs.
In terms of what constitutes "bad faith", And there's nothing to stop you turning
the Act provides that thecourt may around and reporting theindividual in
consider factors (among others) such as: question to the DA, police, FTC etc.. In
"The person's [i.e., the alleged fact, payingover the money may be your
cybersquatter's] intent to best chance of identifying theperpetrator
divertcustomers from the mark owner's so you can initiate a criminal
online location to a siteaccessible under prosecution.
the domain name that could harm the Of course, all of this is damage control
goodwillrepresented by the mark, either which is a VERY poorsubstitute for
for commercial gain or with theintent to prevention. So go back to Item 1. and
disparage the mark, by creating a calendaryour domain name due dates to
likelihood of confusionas to the source, avoid getting into this messin the first
sponsorship, affiliation, or endorsement place.
of thesite; and






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