| With all these dot com failures so rampant, you may | | | | a completely free website you can shell out thousands |
| question, is it still viable to consider an online venture? | | | | of dollars for a decent e-commerce website. The |
| The truth is: while spectacular rise and fall of many dot | | | | choice is yours!There are various quality portals that |
| com companies have been overly publicized, sales | | | | allow you to have products and services displayed on |
| through Internet are still increasing by 20 - 25% each | | | | a single page web site for free. Many business to |
| year. Even economic down turn of the recent years | | | | business portals provide with this kind of services. |
| has not hampered this growth.Consider this:According | | | | However, for real time transactions you will still need |
| to an annual study of Internet trends by marketing | | | | e-commerce web stores.If you are not good at design |
| research firm Ipsos, almost two third of Internet users | | | | or don't want to spend a fortune on you web store, |
| in the United States have by now purchased a | | | | you should think about getting an e-commerce stores |
| product or service online. That's a dramatic increase | | | | from web enablers like Yahoo, Bigstep, etc.For a |
| from only 36 percents of respondents in 2000. Studies | | | | nominal monthly fee you can have the facilities |
| show that more than 35.5 million U.S. Internet users | | | | required to run a full fledged electronic storefront and |
| made shopping trips to web shops during the week | | | | build it yourselves from easy to use templates.If you |
| ending November 3, 2002, which is roughly 14 million | | | | go for this type of services, compare and see who |
| more than almost the same time period in 2001.While | | | | has most of the features for lesser price. Some |
| the hype over the new economy is maybe over, one | | | | business to business portals along with your e-business |
| thing is for sure that Internet has revolutionized the | | | | web store will furnish you with necessary features to |
| way we do business and positioned itself as one of | | | | carry out over the Internet many important parts of |
| the biggest and most unique sales channels. Many | | | | buy and sale processes.Shopping cartsThe integral |
| companies, finally, started to realize that their very | | | | part of e-commerce sites, which allows you to accept |
| existence may get jeopardized if they are slow in | | | | product purchase orders for multiple products or |
| integrating Internet to their business model.But the | | | | services, is called a shopping cart.The term "Shopping |
| question still remains - is there any effective method of | | | | Cart"is taken from real life shopping terminology to help |
| doing business online?Below I have outlined some | | | | users understand the actions available to them. Like in |
| components crucial to any online venture. While these | | | | a supermarket a user can add products to shopping |
| might not be the only vital components of web based | | | | cart, remove products from the cart or adjust the |
| business, understanding them correctly will significantly | | | | quantity of the products as per requirement before |
| improve your chance of doing online business | | | | checking out and making payments.While looking for |
| effectively.Business PlanBusiness plans are like road | | | | shopping carts for your e-commerce store, you should |
| maps. Imagine, you ended up in a unfamiliar town and | | | | consider the following aspects of a powerful and |
| you have to find an address without a map! How | | | | functional shopping cart:Access to the shopping cart |
| would you feel? Definitely, you would have been much | | | | should be clearly visible. There should be several entry |
| better off with a map of the locality! The same thing | | | | points to the cart.Add, remove and adjust quantity of |
| goes for business plan. Though, many successful | | | | the product features should be prominent on the cart |
| ventures may have been started without the benefit | | | | page.The item name should have a link to the |
| of a formal business plan, a good business plan | | | | description of the product.There should be a way of |
| improves your chances of success and help you | | | | saving items for future purchases.Shipping and other |
| avoid many mistakes.A recent AT&T study of | | | | costs should be clearly stated before the check out |
| successful entrepreneurs shows that businesses are | | | | process starts.Order forms should be simple and |
| more successful if they have a written business plan | | | | clear.All payment options should be explained |
| than the ones which don't. With a written business plan | | | | clearly.Ordering process should be done through |
| you get a better picture of your planned venture. So, | | | | secure server. You know you are on a secure server |
| before starting you online venture, take some time and | | | | when the URL of your browser indicates "https:". The |
| write down what are you planning to do.Product or | | | | s at the end of http stands for "secure".Merchant |
| ServiceIf you are a brick and mortar company merely | | | | Account90 percents of all online retail sales take place |
| trying to expand sales of your products or services on | | | | through credit card transactions. According to industry |
| the Internet your task is easier! You at least don't have | | | | statistics, the average credit card sale is $40 versus |
| to mull over what to sell. But, what an entrepreneur | | | | just $9 for the average cash sale. To offer the credit |
| who decided to start a new venture should sell on the | | | | card payment option to your online clients, you need to |
| Internet?Actually, you can sell virtually any product or | | | | set up a merchant account-a bank authorized account |
| service through the Internet. You may say, "Wait a | | | | established by your company to receive the proceeds |
| second, you can't sell big ticket items over the net, | | | | of credit card purchases.Even if you already accept |
| right?" Wrong! The car and part industries alone | | | | credit cards for your offline transactions, that may not |
| forecast to generate US$ 274 billion in revenues from | | | | be enough. Although, you can take many precautions |
| online trade by 2004. There are incidents of | | | | to reduce online credit card frauds, credit card |
| consumers buying corporate jets online!If you are | | | | companies still consider Internet transactions to be |
| serious about starting an online business, finding a | | | | riskier than offline transactions. That's why finding a |
| product or service that suits you should not be very | | | | right merchant account provider could be a little bit |
| difficult.Knowledge base products like e-books, | | | | more complicated than you might think. Things could be |
| how-to-reports and hard to find information and data | | | | even trickier if your business is located outside of the |
| sell quite well on the Internet.Drop-ship items are | | | | United States.There are many middleman merchant |
| bountiful on the Internet.Thanks to global reach of | | | | account providers on the Internet. Do some |
| Internet finding manufacturer for any item that you plan | | | | comparison-shopping before you sign up with any of |
| to import to your country or export from your country | | | | them as conditions that they offer vary |
| became lot easier.If you have expertise, online services | | | | significantly.Although, it is definitely good to have a |
| similar to web design, travel arrangement etc. are also | | | | merchant account that does not mean you can't sell |
| good sales.Internet users are paying readily for various | | | | products or services without having one! There are |
| types of online contents. Global online content market | | | | numerous other payment options available on the |
| will add up to 50 billion US$ in 2003. You can consider | | | | Internet. Most popular of them are paypal, e-gold, |
| this too!Website/ Web storeSince you customers take | | | | e-bullion, etc.If you would like to have an effective |
| their decision, whether to do business with you or not | | | | online business, remember that old values still count. |
| based on what they see on your site, it is critical to | | | | Proper planning, uncompromising customer service, |
| have a professional-looking website with good related | | | | integrity, hard work and persistence eventually will |
| content.You can choose your website according to | | | | make your business successful. |
| your need from a vast range of choices. Starting from | | | | |