| Tourism is one of the Indian economy's
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| | and hoping it'll all turn out well or
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| top earners, with prospects continuing to
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| | having a long drawn telephonic
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| look brighter with each passing year.
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| | conversation with a sales representative
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| India has the world's fastest-growing
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| | from a travel company, they opt to help
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| tourist economy, with the industry
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| | themselves and cut out the clutter.
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| growing at an explosive 13% annually over
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| | Imagine the plight of the person seeking
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| the past four years. The travel industry
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| | to book a vanilla Mumbai-Delhi flight and
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| at large - outbound, inbound and domestic
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| | go over what seems to be an unending list
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| alike, have been flourishing, thanks to
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| | of options with a travel agent - trying
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| the conjoined efforts of State and
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| | to make a mental note or scribble away
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| Central government tourism bodies,
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| | choice of airline, time of flight, price
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| airlines, hotels and other verticals with
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| | variation, routes, etc - draw
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| travel agents and tour operators.
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| | comparisons, figure out different
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| Alongside the tourism boom, India's
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| | permutations and combinations and when
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| Internet population is also growing
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| | he's finally decided, the availability of
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| rapidly. The Internet and Mobile
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| | the flight he zeroed in on in all
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| Association of India announced that one
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| | probability is gone! Compare this to the
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| out of every 10 urban Indians now have
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| | convenience of logging on to Cleartrip,
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| access to the Internet, with the user
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| | deriving all the information on one page
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| base having doubled since 2004. India
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| | and make a booking in record time.
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| clocked 50 million Internet users this
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| | Search, book, go!
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| March. The online travel industry itself
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| | Cleatrip has capitalized on technology to
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| is growing just as quickly and is
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| | make the process of finding the right air
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| expected to reach the $2 billion mark by
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| | ticket or hotel room in an easy to
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| the end of 2007, and the recent
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| | understand and use format. With the
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| mushrooming of travel portals is a
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| | advent of new and low cost air carriers
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| confirmation of the phenomenon. This
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| | and the forecasted increase in hotel
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| radical trend has sparked off the online
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| | capacity, customers need an intuitive way
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| versus offline debate - as to which of
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| | to navigate the many choices available to
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| these present the better and smarter way
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| | them. Nothing exemplifies this more than
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| to do it.
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| | the unique user experience, which allows
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| With time being a rare commodity these
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| | customers to mix and match flights on the
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| days, plastic money at their disposal,
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| | same page, destination content on the
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| and the world at their fingertips,
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| | website's blog, mobile search for
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| consumers know what they want and more
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| | airfares, the airfare search by month,
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| importantly how to go about it, smartly.
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| | and the most recent Flexi Dates Flight
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| They want quick answers and the fact of
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| | Search on cleartrip.com- where a lot of
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| the matter is that it doesn't happen
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| | the innovations in creating new value
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| faster than the Internet. Based on the
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| | added services come from studying
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| strength of this burgeoning trend
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| | customer searching/booking patterns and
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| Cleartrip, one of India's leading travel
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| | also by apprehending customer feedback.
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| portals and within barely a year of
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| | Recognition of the fact that customers
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| launch, has effectively leveraged its
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| | use both broadband and dial-up, Cleartrip
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| legacy of expertise in travel and
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| | has created a user interface that allows
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| technology to design and deploy a simple
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| | customers to access their search results
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| solution that delivers travel products as
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| | in the fastest time possible to make
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| per customer's travel needs.
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| | travel simple for customers and service
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| While the common belief is that
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| | providers alike.
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| consumer's book online to save costs -
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| | From sole dependence on travel agents for
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| though this is partially correct, is not
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| | every aspect of their trip, to planning
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| always the case. The most important
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| | their trip based on online resources, to
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| contributing factor from a consumer's
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| | booking their travel online, consumers
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| standpoint in this regard is that of
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| | have come a long way, and the added
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| personal power. Booking their travel
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| | benefit of convenience, time management
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| online gives consumers a greater sense of
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| | and lower costs have become the deciding
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| control and a lack of dependence. Instead
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| | factors that online travel booking is
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| of placing their trust in a travel agent
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| | here to stay.
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