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Online travel bookings versus offline travel bookings

Tourism is one of the Indian economy's topsales representative from a travel company,
earners, with prospects continuing to lookthey opt to help themselves and cut out the
brighter with each passing year. India hasclutter.
the world's fastest-growing tourist economy,
with the industry growing at an explosive 13%Imagine the plight of the person seeking to
annually over the past four years. The travelbook a vanilla Mumbai-Delhi flight and go
industry at large - outbound, inbound andover what seems to be an unending list of
domestic alike, have been flourishing, thanksoptions with a travel agent - trying to make
to the conjoined efforts of State and Centrala mental note or scribble away choice of
government tourism bodies, airlines, hotelsairline, time of flight, price variation,
and other verticals with travel agents androutes, etc - draw comparisons, figure out
tour  operators.different permutations and combinations and
when he's finally decided, the availability
Alongside the tourism boom, India's Internetof the flight he zeroed in on in all
population is also growing rapidly. Theprobability is gone! Compare this to the
Internet and Mobile Association of Indiaconvenience of logging on to Cleartrip,
announced that one out of every 10 urbanderiving all the information on one page and
Indians now have access to the Internet, withmake a booking in record time. Search, book,
the user base having doubled since 2004.go!
India clocked 50 million Internet users this
March. The online travel industry itself isCleatrip has capitalized on technology to
growing just as quickly and is expected tomake the process of finding the right air
reach the $2 billion mark by the end of 2007,ticket or hotel room in an easy to understand
and the recent mushrooming of travel portalsand use format. With the advent of new and
is a confirmation of the phenomenon. Thislow cost air carriers and the forecasted
radical trend has sparked off the onlineincrease in hotel capacity, customers need an
versus offline debate - as to which of theseintuitive way to navigate the many choices
present  the better and smarter way to do it.available to them. Nothing exemplifies this
more than the unique user experience, which
With time being a rare commodity these days,allows customers to mix and match flights on
plastic money at their disposal, and thethe same page, destination content on the
world at their fingertips, consumers knowwebsite's blog, mobile search for airfares,
what they want and more importantly how to gothe airfare search by month, and the most
about it, smartly. They want quick answersrecent Flexi Dates Flight Search on
and the fact of the matter is that it doesn'tcleartrip.com- where a lot of the innovations
happen faster than the Internet. Based on thein creating new value added services come
strength of this burgeoning trend Cleartrip,from studying customer searching/booking
one of India's leading travel portals andpatterns and also by apprehending customer
within barely a year of launch, hasfeedback. Recognition of the fact that
effectively leveraged its legacy of expertisecustomers use both broadband and dial-up,
in travel and technology to design and deployCleartrip has created a user interface that
a simple solution that delivers travelallows customers to access their search
products  as  per  customer's  travel  needs.results in the fastest time possible to make
travel simple for customers and service
While the common belief is that consumer'sproviders  alike.
book online to save costs - though this is
partially correct, is not always the case.From sole dependence on travel agents for
The most important contributing factor from aevery aspect of their trip, to planning their
consumer's standpoint in this regard is thattrip based on online resources, to booking
of personal power. Booking their traveltheir travel online, consumers have come a
online gives consumers a greater sense oflong way, and the added benefit of
control and a lack of dependence. Instead ofconvenience, time management and lower costs
placing their trust in a travel agent andhave become the deciding factors that online
hoping it'll all turn out well or having atravel booking is here to stay.
long drawn telephonic conversation with a



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