Car Rentals in Las Vegas Were not Always Significant

I did not know anything about car rentals in Las Vegastransfers and the $10 Alamo charged for the first day.
when I was driving through on my way to LosHow did this option affect the players? When the client
Angeles in 1957. But I did learn something aboutaccepted the car rental he found out right away that
Roulette. Black can come up, and it did, 8 times in aone, there were no parking charges where ever he
row. However I was betting on red. That waswent and two, he avoided cab fares if he wanted to
unfortunate. But I had stopped betting on red after thevisit other hotels for gambling or restaurants. He could
fourth time. Now that was fortunate.also visit Hoover Dam, a likely must especially for first
I did learn about car rentals in Vegas about 1980. I wastime visitors.
with Alamo Rent A Car and dealing with a MilwaukeeHe rented the car on the day of arrival and he could
tour operator who was including an Alamo car in theirextend the rental for the additional two or three days
Orlando charter package, The package included airof his package. Package tours were offered for three
travel, hotel and a car rental. I don't usually mentionor four days. The additional daily charge was a
names but because these people were the mostcompetitive $19, about $5 or $6 less than the local
professional that I dealt with over the years I feeladvertised car rental rate. If he wished to return the
compelled. Those days their name was Funwaycar after the first day he was faced with a cab ride
Holidays which was changed to Funjet Holidays in theback to the hotel and then a cab ride back to the
90s. They also had a few charter flights into Lasairport for his departure. The renters, almost 100%,
Vegas and that is when I learned about car rentals.retained the car for their entire stay.
Those days charter operators didn't rent cars andAnd how did Funjet fare? As mentioned the car rental
Funway was a large mover of people as well asoption dropped $6 to their bottom line. They also
smaller operators into Vegas. I have no idea of thereceived a commission on the $19 per day rate that
percentage of tourists that the operators brought intothe client paid when he extended his rental for two or
the area compared to the total number of visitors. Butthree days. Certainly not a huge sum per client but it all
the number had to be significant. I would also suspectadded up. Especially if there were 30 or 40 car rentals
that people who visited Vegas on their own did noton each charter flight.
rent cars en mass since they were bent on gambling.How about Alamo? I never heard a complaint. The
Can I assume that car rentals in Vegas at that timeprogram was initially offered to Funjet but there were
was not a big deal?other players. Smaller operators who purchased 10 or
The charter operators had to get people to their hotels20 airline seats at a discount so they could offer a
so usually their charter package price included aircompetitive Vegas tour package. Car rental business
travel, hotel stay and bus transfers. Typicallyin Vegas became significant. Even our competitors got
advertised prices were per person, double occupancy.into the act with the first day $10 car rental offer. This
The net cost to the charter operator for the round tripbusiness got very competitive to the point where the
transfers was about $16 for the two people.cost to the operator for the first day was zip, zilch,
Here was an opportunity to offer a car rental in lieu ofnada, zero. Even then the business was profitable.
the round trip transfers. The offer to Funway was aHow is the Vegas car rental business today? I don't
net rate of $10 for the first day, day of arrival. Thishave the vaguest idea. I have not handle this type of
could be offered to their clients as an option. If thebusiness for the last 20 years. But I'll bet if I watch long
client accepted the car rental Funway wouldenough black will come up 8 times in a row at the
immediately see $6 drop to their bottom line. This wasRoulette table.
the difference between their net rate of $16 for the